Graduated in Advertising and Propaganda from the University of São Paulo (ECA-USP, 2002); Master in Communication and Consume Practices from the College of Propaganda and Merketing (ESPM, 2008). PhD student of the Department of Journalism and Communication at the UAB program.
Her research program focuses on advertising and Internet advertising creativity and new mobile media.
Professional experience in advertising: worked at JWT, QG Propaganda, McCann-Erickson, DeBrito Advertising and Young & Rubicam. She is a Fellow of the Capes Foundation, Ministry of Education of Brazil.