He has a Ph.D. in Audiovisual Communication and Advertising from the Universitat Autònoma de Barcelona (UAB), Bachelor in Advertising and Public Relations (UAB), and Law degree from the University CEU Abad Oliba.
He is the director of ICEX Foundation, which aims to promote teaching and research of experiential communication. He collaborates with the Department of Education of the Generalitat de Catalunya, in the development of new curricula in virtual reality and gamification.
He is a lecturer in the Department of Journalism and Communication Sciences (UAB). He has been teaching at the University of Lleida and Girona and the Centre for Law Studies (Generalitat de Catalunya).
He is an adviser to several schools in the area of communication and as a lawyer, he provides consultancy on issues of Law, ICT and Entertainment. He is also a consultant for the Municipal Institute of Education of Barcelona (City Council).